Merck Markentraining Präsentation

Fit for the new brand

The science and technology company Merck required a design concept for a 250-page training presentation based on PowerPoint. Following the rebranding of the Merck brand, the training presentation was intended to communicate the new brand values to employees as well as agencies. The content and strategy of the training had already been developed and were provided for the project.

Guided by the thought "it's time to lace up the sneakers to get everyone fit for the Merck brand," we chose the theme of sports as the guiding creative concept.

An agile triad of colors guides the entire presentation, giving it a cohesive appearance in the new branding. The prevailing imagery theme is training. Similar to circuit training, there are various self-contained modules that can be combined as desired. To ensure employees and agencies worldwide can benefit from the new training concept, the presentation was adapted into German as well as eight additional languages.