Creating the strategic framework
Starting with the brand and its values, we work with you to develop customised communication solutions for campaigns, presentations, websites or corporate design. By focusing on your ideas and target groups we design your communication to be razor sharp.
The brand as framework
We let your brand set the scene. We develop communication and design solutions that strike a balance between the values, nuances and USP of the brand. Your brand is our guiding principle. This is why we document sensible, easy-to-follow brand rules in user-specific guidelines, to ensure your brand is managed correctly inside and outside the company.
Brand development: strategic but pragmatic
In workshop formats we create a strong, values-driven foundation for your brand. On request, we analyse existing brand architectures, markets, competitors and target groups, using tried and tested methods to put together or generate your brand orbit or brand DNA. As a result, you obtain definitive parameters for strategic and creative communication measures. As well as a definition of the brand essence, we also determine e.g. the USP, your core messages and the tonality for other communications.
In addition to our workshop formats, we are happy to come up with other customer insights for communications that reach their target.