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SCENARIO

Vizona has stood for successful shop fitting concepts for over 80 years. The company handles orders for retailers and brand-name companies worldwide. The values and key messages of the traditional company were to be showcased in a PowerPoint presentation. The challenge was to create a modular structure that is easy to handle and loads quickly.

STRATEGY

K16 designed the introductory section as the constant core of the presentation. At the same time, a modular system was created for all other content – users could put together their own sets of slides. To emphasize the independence of Vizona – the company is affiliated to furniture manufacturer Vitra and developer of lighting concepts Ansorg – K16 developed a new colour scheme. The corporate identity was created from existing reference materials such as brochures, flyers and catalogues.

REALIZATION

Our solution for Vizona: various line patterns that appeared as a key visual throughout the entire presentation. The PowerPoint morph effect created dynamic slide transitions and animations. We combined images, colours and text into a unified whole and thus formed the basis for the complete revamp of the company’s entire graphic presentation. This project resulted in additional assignments: we drafted the master slides, put together a small slide library and also supported Vizona with their print solutions.

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