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SCENARIO

As part of a PR event to launch the new unlimited tariff, Deutsche Telekom and DO IT! needed a dynamic and innovative event presentation. The challenge was to develop the content and design in a very short space of time and to support the event on site (chart operating). The whole event was transmitted live via social networks and EntertainTV.

STRATEGY

The central theme “Mauern einreißen” (“Breaking down Walls”) was to convey the innovative character of the unlimited tariff. The design concept was therefore precisely tailored to the central theme and the content.

REALIZATION

The large typography and simple illustrations ensured the key message was at the forefront of the presentation. We made use of the diverse functions of PowerPoint 365, such as morph, to create suspense through intuitive slide transitions. Within the context of the event, the content could still be grasped quickly and was understandable for all attendees.

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