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SCENARIO

The Sparkassen-Finanzgruppe financial group was to launch their newly-founded s-hub innovation department as part of their first hackathon. The objective was to put the spotlight on the digital transformation within the company. For this, the department needed an innovatively-designed presentation that could also be integrated into the overall representation of Sparkassen-Finanzgruppe.

STRATEGY

The first step was brand development and to find a name for the hackathon and the s-hub. The name “symbioticon” was created from the symbiosis of the small fintech and Sparkassen-Finanzgruppe.

REALIZATION

The design world of the hackathon featured free, simple and white design elements. These were also reflected in the overall corporate design of the company.

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