What will the world look like in 2030? The SPD North-Rhine-Westphalia, or NRWSPD for short, wanted to find answers in a short animated video. The idea was that future voters tell their personal visions for their future. Positive and optimistic, with a clear underlying message: with the SPD regional organisation, North-Rhine Westphalia will remain a forward-looking centre of technology where the resources knowledge and education are expanding.
PR agency Ketchum Pleon developed the idea.