The title for the presentation by the Director of B2B at Samsung was: “Digitalisation in retail: New customer experiences through virtual reality”. What was missing was a corresponding PowerPoint presentation. The challenge for K16 was to use animations to illustrate the key messages, to place examples from well-known Samsung customers in prominent positions and to demonstrate the diversity of VR beyond gaming.


In addition to designing and producing the presentation, K16 also coordinated the image search. The use of references was arranged with international Samsung customers. For the content concept, K16 turned to the special character of VR applications.

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The interactivity within virtual worlds was reflected in the presentation. The line element from Samsung’s corporate design ran through the content: shapes and design elements re-appeared slide by slide and guided the viewers through the presentation. In line with the theme, we designed animations that simulated looking through virtual reality glasses.

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