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SCENARIO

Technology group Samsung required an appropriate PowerPoint presentation for an event in Mallorca. The theme of the entire event was the partnership between the Korean company and electrical retail group EURONICS.

STRATEGY

In contrast to the high temperatures at the event location, the motto “Wir kühlen die Gemüter ab” (We cool you down) was fitting – reinforced by the corresponding imagery of a mountain landscape. Reference to EURONICS was made by the repeated use of the company logo as a star constellation.

REALIZATION

We used animations to present the product range of the two partners: moving images in the form of cinemagraphs guided the audience through the content. A harmonious interplay between static elements and moving surfaces was created.

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