Start-up Racing Hilde provides virtual driver training for seniors to improve their driving safety. The company needed a corporate design as part of their positioning on the market. The design should be youthful and humorous without losing the necessary professionalism.

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In the “Start with Why” workshop, the unique selling points and key themes of the start-up were identified. In the following step, it was then determined what values guided the company Racing Hilde and what image they wanted to portray.

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The logo reflects the concept of Racing Hilde: the two legs of a car driver form the letter “R”. The typeface suggests a technical background, which should be associated with digital learning.

The grey represents asphalt and the yellow stands for the sun, thus conveying a positive driving experience.

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