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SCENARIO

Ten years of operational services (OS): the German service provider for information and communication technology wanted to celebrate its company anniversary in a manner fit for the occasion. The challenge for the event was to present the company’s history and strategic goals in the form of a Prezi presentation.

STRATEGY

K16 advised OS on the selection of media format and presentation content. In close dialogue with the customer, an enthralling storyline was created for the press event. The objective was to give extra emphasis to the messages with the aid of the technically-advanced presentation.

REALIZATION

We depicted the company history using key visuals, each of which represented a milestone in the development of operational services – animated, appealing and dynamic. Easily-recognizable shapes and elements guided the viewers through the Prezi presentation and provided visual orientation. Many of the visual components appeared time and again within the overall concept, thus creating recognition value.

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