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SCENARIO

Kabisch & Kabisch required a corporate design as part of its company start-up. From creating a logo to designing the website and letterhead, everything was to be given a uniform look.

STRATEGY

The challenge for this project lay in defining the target group, because despite the joint founding of the company, Kabisch & Kabisch is active in different areas. Nevertheless, the brand had to be developed as a unit, which is why the focus was placed more on the people than on the services offered.

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REALIZATION

The result was shaped by the company’s location in Hamburg. In the foreground was a maritime design, which reflected the founder’s passion for the sea and North Germany. A photo shoot in the North Sea tidelands provided the images for this. However, beautiful photos were not the only result: the day was also characterised by laughter, the North Sea breeze and a ruined pair of women’s shoes!

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