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SCENARIO

GIROMATCH is a fintech start-up that digitises credit transactions, among other things. A central PowerPoint presentation was to represent the entire company. The final version was first presented at an event for international retail banks organised by the Börsen-Zeitung financial newspaper. A key challenge for all types of use was to portray the content conservatively and in an appealing manner.

STRATEGY

In a target group analysis, K16 first defined the different characteristics, needs and wants of the target group. A key theme was then developed: managers and representatives from banks do not have much time, so the information about GIROMATCH had to be able to be read quickly from the presentation.

REALIZATION

The presentation opened with a large-scale photo of Frankfurt am Main, an emotional introduction that contrasted with the restrained and minimalist design of the core presentation. The PowerPoint morph effect enhanced a reduced and modern layout. The content targeted to the particular audience was conveyed through clarity and simplicity.

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