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SCENARIO

The Deutsche Gesellschaft CLUB OF ROME, or COR for short, is an organisation made up of experts from various academic disciplines. The members are united in their goal to create a sustainable future for humanity – K16 therefore decided to carry out the project pro bono. The creative challenge was to visually highlight a large number of different speakers in the PowerPoint presentation.

STRATEGY

In addition to the design process, K16 also supported the CLUB OF ROME strategically. In a constructive exchange, guidelines regarding how to link the global themes of COR with one another and to ensure sufficient space for each speaker for his or her subject area were recommended.

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REALIZATION

The result – the PowerPoint Master – enabled a harmonious interplay of colours, fonts and layouts in everyday use. Despite the multitude of key themes, a harmonious visual impression with a high recognition value was created.

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